How to Start a Successful E/Online Business


It needs a great effort to start an online business. The basic reason for any business to be successful is the right decision and strategy. Online businesses rely only on strategy and determination. If you had a perfect strategy and online market tactics then surely you will be successful.
To get started, you need to consider the following steps for a profitable online business.


1) Select a Product

Choose Unique Product To Sale 
This is the first step to build a profitable online business. A product is an essential part of online business. The selection criteria is based on the market and the trending products. You need to know about the products that are popular in the world of internet.
There are different strategies to know about the popular products. You need to choose a right strategy through which your product demand will eventually go high. The following strategies are the most reliable as compare to others.

a)Grab a Pain Point Of Customer 
Many companies in the market have applied this strategy for the better results. You need to know about the pain point of people. After recognising that pain area you need to manufacture a product which could release that pain. In this way, your product will be in high demand.

b)Launching Product On The Basis Of Customer Hobbies
A more effective way to select a product is to know the hobbies of customers. Knowing the hobbies will help you to manufacture a product which is more likely to gain attention of customers than any other. Many people do exercise daily or go for walk, therefore many products are launched to give comfort to customers. A person is always willing to pay you for a product which is related to his passion. In this way your product will be in-demand and many benefits will come in your way.

c)Go With Your Personal Passion And Experience
A unique product is more profitable than a trending one. If you had experience and a passion that can be converted into profitable business then surely you should go with that. There are several bloggers who just converted their passion into business. The risk factor is higher in this strategy as choosing niche on the basis of your interest isn’t easy at all. You need determination and a lot of research for it. A good niche can make your product to stand out of the crowd and will be more focused.

Analyse Your Selected Product 
After selecting your product the most important thing is to know that customers will buy your product or not. You should know how to sale that product on the internet before investing money. An effective way to evaluate the demand in market is to figure out market size by the help of different tools. Several pool tools and keyword researchers are just available for free on different sites. Knowing the exact demand of customers will help you to estimate your product demand and consider whether to launch or not.

a) Knowing Your Competitors
Before launching your product study about your competitors. A great strategy always works out. Knowing the potential power of competitors will help you to build a more powerful strategy. Divide your competitors in three categories

  • Top-saler of the products 
  • 2nd top saler of the product
  • Lowest saler of the product


Define all the characteristics of 1st, 2nd and 3rd supplier to understand their strategy. In this way it will be easy for you to launch a product with unique strategy.

b) Product Viability And Target customers
The product viability is important as it tells about the strength and weakness of your product. A better understanding of the product will help you to analyse and compare your product in the market.
The second most important thing after keyword research is the area of product demand. You need to know that in which cities and countries your product graph is going high. To find about the demographic information of targeted market you will need to search on different channels such as Alexa.

Get Manufacturer For Your Product
After finalizing your product idea and strategies you need to get manufacturer/supplier for your product. You can search for domestic/overseas supplier on
  • Google
  • Local libraries
  • Directories
2) PREPARE & RESEARCH COMPETITIONS

Know Your Competition 
After finding your product and supplier you need to research about the competition in the market. The proper and deep research on coopetition will help you to make right business plans. You can differentiate your product and can come up with new and unique ideas and strategies. 

Planning Business Strategy

“In preparing for battles I have always found that plans are useless, but planning is indispensable”
By Dwight D.Eisenhower

Planning business strategy is vital for your product. It determines how to catch customers and what are the priorities. Writing a business plan will work as a roadmap for you showing the destination. All your thoughts and ideas could get summarized in the business plan. A complete business strategy will always gives you beneficial results. 

Things To Include In Business Plan



“A goal without a plan is just a wish”
By Anon.

Business plan based on the focused working of products, customers, and market. A focused, clear and specific research will help you to write a good business plan. Business plan also open the door to investors. Many investors will get ready to invest if you had a right business plan. Future strategies and procedures are the key point of any business plan. You have to define your exact path in your business plan. Following are some points which are necessary in business plan.

•Summary
A clear and to the point summary of your whole plan is essential.  You have to summarize your whole plan in one page including the most important points. A great summary is the one where the business plan is completely defined.

•Business Overview
To write an overview of your business you need to consider
 a) Product and services you offer.
 b) Targeted customers.
 c) Legal status of your company.
 d) Amount of money you needed
 e) Area’s where you will spend money
 f) Clear vision
 g) Long-term/short-term objectives to       achieve

•Marketing Plan
You should know the benefits you gain after marketing your product. A great marketing strategy will give you a lot of new customers. All you need is to point out those area’s which can give you good results in future. A good budget is vital for the marketing. The more you market/promote your product the more customers you will have.

“The aim of marketing is to know and understand the customer so well the product and service fits him and sell itself”
By Peter Brucker

3) Business Start-up

Business/Domain Name
A business name is more challenging than selecting a product. A catchy business name will be more attractive than choosing a common name. You need an appropriate domain name which is easy and catchy for your business. Behind every successful business a simple catchy domain name is their.
You will find many free tools for business name whereas you can purchase domain on several sites. Your own ideas can be more effective than any other. Just be creative and think a simple catchy business name.

Create Your Brand Logo
After selecting your brand name you need a simple and attractive logo. The business identity is recognised by a specific logo. You could see in your daily life many people identify the brand name through a logo picture. A logo is as much important as the brand name is.
Many graphic designers are in the market to provide you the best logo in cheap rates. You need to search a freelance graphic designer for logo designing.

  • You could create logo by your own if you know graphic designing. All you need is to consider these things while creating logo.  
  • Simple logo, don’t include to much designs or colour comparison. A mobile friendly logo which could easily be seen on the mobile screen.
  • A perfect size logo. 
SEO Understanding
Seo stands for search engine optimization. A very important part of online business. SEO helps your web-page to get into the top results of search engine. Getting on top means that majority traffic will get  into your web page. Several customers will see your product. A well understanding of Seo is needed to attain proper goals and objectives.
You need to do keyword research to find out the best keyword for your web-content. There are many writers who will make your web content SEO friendly by researching the specific keywords.

Store Building
Building online store is necessary to gain customer’s attention. SEO understanding is essential to build your online store. For your web store you need

  • High quality image of your product
  • Seo optimized image 
  • Attractive description and content.  

Select a Sale Channel
A sale channel is a good place to reach new customers. Choose a sale channel where customers purchase products similar like yours. A vast platform of sale channels could be found on internet.

4) Finalizing Your Business To launch

Before launching your business you need to prepare a proper strategy for your shipment. Many customers from different part of the world order a product they like the most. The problem held on shipment methods. In majority cases shipment is delayed or couldn’t get delivered on the right address by different companies. The shipment is the key point of any business. The only way through which a customer could experience your product is by the shipment.
Shipping strategy helps you to figure out the problems regarding shipping. Once you know all of the problems you could find solutions and can be more successful than others. A good strategy is based on

  • Rates and methods of shipping
  • Weight of your product 
  • Packaging sources such as DHL, TCS and      many others.

Shipping Method
Shipping methods varies from company to company. You need to study those methods and launch more customer friendly methods. A customer wont pay for a product whose shipping charges are higher than the cost. You can give money back guarantee to your customers. Top 3 ways to give free shipping are

  • Add shipping cost in the product price. In this way your customer could also get attracted as they read free shipping. 
  • Pay the price of the shipping through your profit.
  • Give discount codes to special customers
5) Launch your online store




Ready to launch your store
Now after completing the above steps you are ready to launch your online store. Now you need to market your online store to get customers. The most difficult work is to get high traffic on your online store. Driving targeted traffic will make your product to sale. A perfect online store will always gets into the eyes of your customers. Customer will surely buy your product if you follow the above steps and showing creativity in your web-store.

How To Get Traffic on your web-store
Targeted traffic comes from many social sites. All you need is to run a campaign on different social media platforms such as Facebook, twitter and Instagram. Invest  in SEO and launching a podcast is another option to get targeted traffic. 
Adds campaign could be the best option for you. In add campaign you can target a specific age group customers. Those customers whom you think will be interested in buying your product. You need to pay for the add campaign which could run on YouTube, Facebook, Instagram and twitter. Despite these platforms many company allows certain adds on their blogs/websites.

It’s Just a Beginning

Gaining profits, started earning money through your online store is just a beginning. After getting your first customer you will get very excited to maintain your graph and your services. Your customer should trust your product. Online store is more exciting way to do business whereas it Is quite challenging too. You need to be very careful about your research. Don’t just copy others be different and you will get successful.
The whole process is just like a puzzle. You need to solve it step by step with determination to get success. Remember that your chance of getting more profit depends upon the marketing of your onlne-store.

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